Salesforce Tower Lobby

To transform the Salesforce Tower lobby into an immersive environment, I designed and animated high-fidelity content for the LED walls. I utilized digital spatial illusions and anamorphic techniques to redefine the physical architecture, transporting visitors to extraordinary digital environments and elevating the space far beyond a traditional corporate lobby. I also helped to direct the visual strategy and technical pipeline for its uniquely configured, LED walls. Anticipating the technical challenges of the screens' non-standard layout, I engineered custom design templates that standardized our workflow. This empowered the art team to focus entirely on creative execution.

Role: Concept, Lighting, Shading, Compositing, Rendering, Technical Direction Software: Maya, Cinema 4D, After Effects, Nuke, Unity, Photoshop, Octane, V-Ray